MARGHERITA
FAROLFI

From a personal perspective, the Brand & Business Management Master at MFI has been an incredible journey of growth, both professionally and personally. The program truly opened the doors to the fashion industry for me, equipping me with the tools and opportunities to transform my passion into a profession.

During my internship as a Retail Merchandising Assistant at Armani, I supported retail merchandising activities, analyzed product performance, and contributed to buying-related processes.

I am currently working as a Digital Planner at Versace, focusing on data analysis, KPI monitoring, and strategic media budget optimization through a data-driven approach. In this role, I was responsible for identifying opportunities to reallocate budgets and supporting decisions for budget adjustments based on performance insights.